Prime Minister Narendra Modi addressed the first edition of his monthly programme ‘Mann ki Baat‘ of 2018 today. Highlighted the contribution of Generic Medicine Campaign Improving Access to Medicines (Pradhan Mantri Bhartiya Janaushadhi Pariyojana)

Pradhan Mantri Bhartiya Janaushadhi Pariyojana is a campaign launched by the Department of Pharmaceuticals, Govt. Of India, to provide quality medicines at affordable prices to the masses through special kendra’s known as Pradhan Mantri Bhartiya Jan Aushadhi Kendra. Pradhan Mantri Bhartiya Jan Aushadhi Kendra (PMBJK) has been set up to provide generic drugs, which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs

The objective of the scheme includes making quality medicines available at affordable prices for all, particularly the poor and disadvantaged, through exclusive outlets “Jan Aushadhi Medical Store”, so as to reduce out of pocket expenses in healthcare. It also includes bringing down the healthcare budget of every citizen of India through providing Quality generic Medicines at Affordable Prices.

PM highlighted that Darshan from Mysore, Karnataka has written on My Gov. He was undergoing an expenditure of six thousand rupees a month on medicines for the treatment of his father. Earlier, he wasn’t aware of the Pradhan Mantri Jan Aushadhi Yojana. But now that he’s come to know of the Jan Aushadhi Kendra, he has begun purchasing medicines from there and expenses have been reduced by about 75%. He has expressed that I mention this in Mann Ki Baat, so that it reaches the maximum number of people and they can benefit towards affordable healthcare and ‘Ease of Living.’

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