Editorial Guidelines

Editorial Guidelines for News Press Release

Health Care Times (HCT) editorial staff reviews all press releases before distribution to ensure that content is newsworthy, accurate and in an acceptable press release format. Attention to the following guidelines will help your press release get speedy approval and distribution on our platform.

HCT press releases must contain a clear, timely and newsworthy angle and be free of advertising hype, direct address and spam. Press releases should incorporate the following features/qualities:

Newsworthy Content: Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline. Not everything is news. Do not try to use your press release for advertising or to post a general interest article, “open letters” and the like that lack attribution and/or news value.

Objective Tone:  HCT press releases should be free of hype flags and direct address (i.e. “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING, or the use of upper case characters to create emphasis — challenge the credibility of your news announcement.

Valid Contact Information: HCT press releases must contain a valid phone number and e-mail address in the contact information.

Standard Length: HCT press releases should be between 300 and 800 words. The length of your release directly affects its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines. The news Summary should also be limited to 1 or 2 sentences.

A Clear News Source: HCT requires a clear news source be identified in the headline. The news source is the company or organization that is issuing the release. If your agency, firm or business is distributing on behalf of a client, then the source would be the client’s company or organization’s name. It should also be clear how that company or organization relates to the news announcement.

Email Addresses: HCT does not recommend the use of email addresses within the body of the press release.  If an email address is included, our editorial team will modify the email address to be in this format Name (at) example (dot) com.

For further information contact us: editorial@healthcaretimes.org